EUROPEAN RICE - GREECE

European Rice is a program entitled “Information provision and promotion measures on rice in Jordan, United Kingdom, Israel and the U.A.E”, in order to promote the European rice in these countries. It aims to spread awareness among general public and professionals in food industry, about the authenticity and unique production of European Rice. European Rice is produced under the most strict protocols of European Union of farming, which ensures a certified high quality and safety product. The program has been submitted by EASTH SA (Agricultural Business Partnership of Thessaloniki), which is the result of the vision of nine Agricultural Cooperatives of Greece, who joined together to enhance the added value of their products, by adopting European Union’s strategy for the integration of the Agricultural Production.